The primary objective was to promote the event-filled upcoming season. Visuals were prominently featured in TransLink Skytrain Stations, Rapid Bus Decals, and in the July 2024 issue of Vancouver Magazine. The campaign significantly boosted engagement, driving a noticeable increase in game-day foot traffic.

As a multifaceted campaign, it reinforced the BC Lions’ presence across the Greater Vancouver area, building excitement for the 2024 season and fostering deeper connections with fans. By strategically integrating high-impact visuals into public transit, print media, and digital platforms, the campaign extended its reach to diverse audiences, establishing the team as a central part of the community and cementing its role in the region’s sports culture.