lions media day ‘25
I had the privilege of leading the Art Direction for this campaign shortly before my departure from the organization. Our in-house marketing team worked diligently to orchestrate a media day shoot for the 2025 season’s graphic assets.
Key directions for this campaign were to spotlight our players in a gritty, unfinished business aesthetic. I outlined a deck for our team to follow when it came to visual direction, and then sourced + budgeted for local studios & photographers. I presented by campaign to Vice President and Director of Marketing, Carolyn Cody. Excitingly, our team received approvals and we executed the shoot to our set standards.
Taking a look back at the original deck I made, our end result nailed the direction I outlined.
We managed to light the set in a way that brought our own cinematic style to it, as well as booking photographer Erica Perreaux for the shoot.
Art Direction: Janelle Kent
Photographer: Erica Perreaux
Videographers: Liam Thomson, Nik Kowalski
Set Design: Janelle Kent, Jordan Dowler-Coltman
Production: Janelle Kent, Hilary Romans, Carolyn Cody
Players: Christian Covington, Justin McInnis, Keon Hatcher Sr, Jevon Cottoy, James Butler, Garry Peters & Nathan Rourke.
All images owned by BC Lions Football Club
www.bclions.com